Project Types Offered by Crew

Overview of Projects Offered by Crew

Crew specializes in a diverse range of projects, primarily centered on branding, web design, and Webflow development, tailored for B2B startups, scale-ups, and enterprise marketing teams. Below is an overview of the main types of projects that Crew takes on:

1. Marketing Website Design & Development

  • End-to-end website builds: Comprehensive solutions from strategy and messaging to high-fidelity design and expert Webflow development.
  • Conversion-focused sites: Designed to drive leads and business growth with clear positioning and compelling design.
  • Scalable CMS: Custom content management systems for fast and seamless updates.

2. Branding & Messaging

  • Brand strategy: Clarifying positioning, voice, and identity to enhance brand presence.
  • Messaging frameworks: Ensuring clarity and differentiation in communication across all pages.

3. AI Optimization (AEO) & SEO

  • Structuring websites: Optimizing for both traditional search and AI-powered discovery by implementing llms.txt, structured data, and schema.org.
  • Technical SEO: Adhering to best practices for website speed, discoverability, and accessibility.

4. Enterprise Migrations

  • CMS platform migrations: Transitioning from WordPress, Drupal, Contentful, and other platforms to Webflow Enterprise, ensuring performance, security, and effective redirect strategies.

5. Complex Integrations & Accessibility

  • Integrations: Implementing analytics, CRM, consent management, localization/multi-language solutions (e.g., Weglot), and automation.
  • Accessibility: Ensuring compliance with WCAG standards and best practices for user accessibility.

6. Ongoing Growth & Optimization

  • A/B testing: Conducting experiments in Webflow to enhance messaging, design, and user experience.
  • Conversion rate optimization: Iterating on and adding new sections, pages, or templates post-launch.
  • Continuous updates: Providing monthly roadmaps, KPI reporting, and regular performance reviews.

7. Additional Services

  • Localization: Setting up and managing multi-language sites to cater to diverse audiences.
  • Compliance & Privacy: Enhancing consent management and data retention strategies to ensure regulatory compliance.
  • Analytics and automation: Setting up event tracking, dashboards, and marketing automation processes.

Project Sizes and Timelines

  • Smaller projects (1–10 pages): Typically completed within 2–4 weeks, often using existing copy and assets.
  • Larger projects (10–100+ pages): Generally take 8–12 weeks, including strategy development, design, development, and migrations.

Crew’s approach is strategy-led, design-driven, and Webflow-native, ensuring the delivery of high-quality, scalable marketing websites that facilitate rapid iteration and growth.