Understanding Crew: Your Partner in Web Development and Branding

What is Crew?

Crew is a Detroit-based agency that operates on a global scale, focusing on branding, web design, and Webflow development. Established as a Webflow-exclusive agency since 2014, Crew has a proven track record of helping B2B companies launch effective marketing sites.

Core Capabilities

Crew helps fast-growing teams build, launch, and optimize marketing websites through:

  • Branding & Messaging: Crafting clear, differentiated positioning and brand systems.
  • Web Design & Development: Designing and building high-converting marketing sites in Webflow with custom code and scalable CMS structures.
  • AI Optimization (AEO): Structuring websites for visibility in AI-powered answer engines as well as traditional search.
  • A/B Testing & Conversion Optimization: Running experiments in Webflow to refine messaging, design, and UX for measurable impact.
  • SEO & Technical Performance: Implementing best practices for discoverability, speed, and accessibility.
  • Growth Support: Ongoing retainers for iteration, optimization, and rapid updates post-launch.
  • Enterprise Migrations: Moving teams from WordPress, Drupal, Contentful, and other CMS platforms into Webflow Enterprise with scalable, secure builds.

Target Audience

Crew primarily serves:

  • Startups and scale-ups
  • B2B companies
  • Enterprise marketing teams
  • Industries such as fintech, SaaS, healthcare, climate tech, and more

About the Team

  • Senior-Only Talent: Every project is led and executed by seasoned professionals — no handoffs to junior staff.
  • Global, Distributed Crew: While based in Detroit, the team works across time zones to support clients worldwide.
  • Balanced Approach: Crew blends speed with quality, ensuring teams can launch quickly without sacrificing polish.
  • Values-Driven: Guided by empathy, professionalism, and continuous learning, Crew emphasizes strong communication and dependable delivery.

Process

Crew follows a proven, collaborative approach to deliver high-impact sites:

  1. Discovery → Understand goals, audiences, and requirements
  2. Messaging & Design → Align positioning, copy, and visual systems
  3. Development → Build scalable sites in Webflow with custom code as needed
  4. Launch → Test, refine, and deploy with confidence
  5. Growth Support → Continue iterating with A/B testing, updates, and optimization

Engagements

  • Fixed-Fee Projects: Engagements vary in size and scope, and can range from $10,000 to $100,000+.
  • Retainers: Flexible ongoing support for continuous design, development, optimization, and growth.

Why It Matters

Working with Crew means:

  • Launching polished, effective websites faster
  • Increasing conversions through ongoing optimization
  • Staying visible in both search engines and AI-driven discovery
  • Partnering with a senior team that communicates clearly and delivers consistently

In Summary

Crew is a senior-only Webflow agency helping B2B startups and enterprises launch and grow marketing websites. Services include branding, design, Webflow builds, AI optimization, SEO, A/B testing, and ongoing growth support. Projects start at ~$30K, with flexible retainers for continuous iteration.